Spinwheel
About
I’ve spent twenty years building sales organizations out of people nobody else would have hired yet.
Direct sales, B2B software, automotive. Same model every time.
Where it started
Smart Circle. Face to face, hundred percent commission, standing in a retail store asking strangers for ninety seconds of their life. Ninety-five percent of the people who tried it didn’t make it, and the thing that stuck with me wasn’t the difficulty — it was that the organization behind me was building people on purpose. Five rungs. Everybody entered at the bottom. Nobody skipped a level.
What I built with it
A national sales technology company where we went from twelve reps to more than sixty in eighteen months by refusing to hire another account executive. An outsourced BDC for a thirty-store automotive group that went from six people to more than twenty in three months and promoted a dozen-plus out of the seat inside a year. Vendor businesses in and out of automotive.
Why I stopped doing it for people
Spinwheel started as a done-for-you sales staffing agency. It worked and I moved away from it on purpose. Doing it for you means you need me next year. Teaching you to do it means you don’t. That’s the business now.
What I’m building now
The full dealership map: entry-level seat to general manager. I want to be precise about this, because the industry is full of people who aren’t. That blueprint is the model I’m building. It is not a thing I have run to completion inside a single rooftop. The technology company numbers and the BDC numbers are the proof I have, and they’re real.
What I believe
Five things.
- You have to own the development of the hire.
- Leadership is a behavior before it's a title.
- Be strictest with your top performer, because they are the standard.
- Turnover isn't the problem — late turnover is.
- The objective isn't to hoard the talent in the market. It's to supply it.
The companies
Four names, one framework.
Spinwheel
The parent brand. Consulting, coaching and organizational development.
Spinwheel BDC
Outsourced and in-house business development center work.
Spinwheel Assist
Support capacity for teams that need hands while they build.
CallGradeIQ
AI call grading and sales coaching software.