The Spinwheel blog
Practical articles from Spinwheel on full marketing programs, high-converting websites, social media, podcasting, the Farm System and call grading.
Marketing
A boosted post here, a new logo there, a website that never gets updated. Here is why scattered marketing stalls and what a full marketing program does instead.
5 min read
Marketing
Great marketing is not about doing more. It is about five systems working together. Here is the simple framework Spinwheel uses to grow businesses.
5 min read
Web Design
Your website should be your hardest working salesperson. Here is what separates a site that generates leads from a good looking brochure nobody acts on.
5 min read
Web Design
Your website might be losing customers without you knowing it. Here are seven warning signs it is time for a redesign, and what to do about each one.
4 min read
Social Media
Posting is the easy part. Here is what real social media management involves, why most businesses stall trying to do it themselves, and when to hand it off.
5 min read
Social Media
Have a strong following on one platform but starting from zero on the others? Here is how to turn an established audience into growth on Instagram and TikTok.
5 min read
Podcasting
Recording is the easy part. Here is everything that goes into running a podcast that actually grows your business, and why most shows quit before it pays off.
5 min read
Podcasting
Podcasts are not right for every business. Here is a straight answer on who benefits, what it really costs, and how to know if the ROI is there for you.
4 min read
The Farm System
Stop hiring in a panic every time someone quits. The Farm System is a proven way to build a pipeline of sales talent before you need it. Here is how it works.
6 min read
The Farm System
The best salesperson you ever hire may have zero sales experience. Here are the traits that actually predict success, and how to screen for them.
5 min read
CallGradeIQ
Your reps are losing deals on the phone and nobody is watching. Call grading shows you exactly what is going wrong on every call and how to fix it fast.
5 min read
CallGradeIQ
Most dealerships record every call and coach almost none of them. Here is the difference between recording and coaching, and how to close the gap at scale.
5 min read
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