SpinwheelSpinwheel · Software
Digitize your sales playbook with real-time AI call grading.
Cut ramp time. Coach on evidence instead of memory. Build a development record for every rep that’s real enough to promote off of.
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Calls graded
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Years of coaching and development framework built in
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Increase in appointment set rate
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Increase in close rate
Every dashboard you own measures the outside of the conversation.
Dials, connects, appointments, closes. All of it is the residue of a conversation that already happened. None of it tells a manager what to say on Tuesday to make the rep better.
So coaching becomes memory and opinion. The rep who is struggling gets told to “have more urgency.” The rep who is thriving gets left alone. And when it’s time to promote, the only evidence in the building is a number that doesn’t explain itself.
What it does
Four things, done well.
Grades every call
Against your playbook, not a generic rubric. The standard is yours; the scoring is consistent.
Makes coaching specific
Managers walk into the one-on-one already knowing the gap, with the moment queued up.
Shortens ramp
New reps hear what good sounds like on day three instead of month three.
Builds a promotion record
A documented development history per person, so advancement is evidence instead of instinct.
We didn’t set out to build software. We were running a farm system and kept hitting the same wall: the thing that most needed coaching was the thing nobody could see. So we built the instrument for it.
Who it's for