SpinwheelServices
Two things. Both done with you, not to you.
We build the system that develops your people, and we give you the visibility to run it. That’s the whole offer. If you need something outside of those two, we’ll tell you so on the call.
01 — Consulting & coaching
The Farm System
Build the people your business needs, instead of buying them
A defined ladder, a written standard on every rung, and promotion on evidence. We diagnose what you have, build the model around your constraints, install it on your floor with your leaders, and hand it off.
02 — Software & enablement
CallGradeIQ
You can't develop what you can't see
Activities and outcomes are already visible. What happens inside the conversation is not — and that’s where the development lives. CallGradeIQ turns each call into a record a manager can coach off of and a leader can promote off of.
The Farm System
What a build includes.
Done with you. We work inside your business, with your leaders, on your floor. Not a deck.
The ladder
Every seat, in order, from the entry rung up. What each rung is for, who owns it, and what the next one requires.
Written standards and gates
A specific, non-negotiable standard on each rung across performance, timeline and expectation. Advancement is earned against a gate, not against a mood.
Pay plans that match the behavior
Compensation that pays for the thing you say you want, so the ladder and the paycheck stop arguing with each other.
Leadership from day one
Graduates keep leading the rung they just left. The system manufactures trainers at the same rate it manufactures openings.
A recruiting motion that never stops
Internal referrals first, always-on postings second, local schools third — so you can hold the standard instead of holding on to people.
Handoff to your leaders
We teach your leadership to run it and we leave. If you still need us in year three to hold your own standard, we did it wrong.
CallGradeIQ
What the software does.
Already have it? Most of our work with those teams is turning the data into a development plan people actually advance against.
Every conversation, graded
Calls are scored against the standard you actually hold, not a generic rubric, so the record is comparable across people and across months.
Coaching that points somewhere
Managers stop guessing which call to review. The weak moment is already flagged, with the context around it.
A promotion record you can defend
By the time somebody is up for the next rung, there is evidence behind the decision instead of a hunch and a good relationship.
Rollout and manager enablement
We install it, wire the scorecards to your rung standards, and train your managers to run the weekly review without us.
Better together
The system decides. The software shows.
They work on their own. They work better in the same building.
01
Free consultation
We meet, you tell us where it actually hurts, and we tell you which of the two — if either — is the right starting point.
02
Diagnose
The seats you actually have, the standards you actually hold, where people actually leave, and what your calls actually sound like.
03
Build and install
Ladder, standards, gates and pay plan. Scorecards wired to those standards. Managers trained to run the weekly review.
04
Hand off
Your leaders run it. We step back to a check-in cadence and eventually out of the building.
What we don't do anymore.
We used to sell a wider menu — outsourced SDR and AE teams, lead generation, and a marketing and social growth engine. We don’t. We narrowed to the two things we do better than anyone we’d refer you to.
If what you need is volume today rather than capability over years, say so on the consultation and we’ll point you somewhere honest rather than sell you something we’d have to stretch to deliver.
What operators say
The people running it.
“We had management openings and no one ready to fill them. The Farm System gave us a written standard on every rung, so we finally know who is actually next instead of guessing. We are mid-installation and the difference in how our managers coach is already obvious.”
Start with the free consultation.
Bring your biggest problem. We’ll tell you whether the Farm System, CallGradeIQ, both, or neither is the answer.