An AI sales system costs anywhere from under $100 for a ready made tool you install yourself to $1,500 and up for a custom build around your exact process. Most founder led businesses land in the middle: a proven system, installed with help, for a one time fee plus optional monthly management.
What you are actually paying for
The software is rarely the expensive part. You are paying for three things: the system itself, the work to connect it to your CRM, inbox and phones, and the time it takes for your team to trust it and use it. Skip the last two and even a cheap tool becomes expensive, because it sits unused.
The three ways to buy
In our catalog every system comes three ways. Do it yourself from the video library, with a one time price. Done with you, which adds a 90 minute live install session and 30 days of support for $750 per system. Done for you, where we build it, run it and hand it over, with a setup fee and in some cases a monthly management fee.
When a custom build makes sense
Custom builds start at $1,500 with a fixed quote before work begins. They make sense when your process is the advantage, when no tool on the shelf fits how your team actually sells, or when you need several systems to talk to each other.
How to size it
Start with the revenue problem, not the tool. If leads go cold because nobody follows up within an hour, the right system is small and cheap. If your whole pipeline lives in someone's head, you need process first and software second. A free consultation is the fastest way to tell which one you have.